5 Industries That Are Forever Changed By VR/360, and How Your Business Can Benefit Too
It took a few breakthroughs in gear technology to start a wave of innovation in VR that is probably still a long way from its peak, and it's unstoppable. Since 360 and VR technologies grew more accessible in recent years, more businesses discover the power in this new tool every day. They use it to communicate, inspire, tell stories, entertain and even heal in a brand new way.
A surprising range of businesses, professionals, and cultural initiatives already benefiting from 360 and VR, in way more than seven industries, leading with gaming, sports, and entertainment, but we wish to focus here on industry fields in which any size proprietor can benefit hugely by using VR, starting today.
Realtors seriously got the hang of it. They're making 360 videos and photos and even interactive experiences of their properties as if it was always a part of their workflow, especially so with luxury homes and commercial real estate. Big names in reality are providing potential clients a clear idea of what the asset looks like, without the hustle of showing up in person to every suitable option. Luxury realtors go even further to create intimate “life scenes”, in which you get to watch actual people “living” in the property; cooking in the kitchen, lounging in the yard, swimming in the pool, or using special features like smart-glass windows. Some invest in developing new tech to serve their visions, but there are also many online tools that make utilizing VR simple and affordable. And some even operate completely in the realm of VR like eXp Realty.
2. Architecture, Remodeling, and Interior Design
The significant change that took place for this industry is in communicating ideas to clients. This is a common issue for this industry where the gap between a 2D sketch, a 3D model and the real-life outcome can leave clients frustrated and unhappy. That’s not an issue of design but communication, and VR is the ultimate solution, giving clients a realistic preview before the bulldozers arrive. That’s why it’s safe to predict that in the future it will be an industry standard to design in VR space.
Design studios and remodeling companies are also showcasing their best work and products with an immersive VR catalogs as a brilliant sales move. Some companies are integrating techs like AR, 3D modeling, and interactive platforms where clients can choose design elements themselves like flooring, wall texture, and even placing virtual pieces of furniture that clients can actually order.
You can practically start today with a quality headset and your own 3D assets and some free online tools like Sketchfab, a website that allows you to create a VR experience out of your 3D model, and Youtube 360.
3. Events, Live Shows and Conferences
Good coverage is forever a vital part of events. Whether you're planning a personal event like a wedding or anniversary, or a large scale event like a conference, fundraiser or a concert, VR capturing is as necessary as shooting videos and snapping photos.
VR achieves with excellence the three main goals for event capturing:
1. Documenting the best parts so that our guests and us can relive them as if we were there again.
2. Creating a live 360 feed that allows people who can't make the event a chance to experience it.
3. Creating more original and engaging content for our followers to enjoy. There's an incredible need today for lots of new content, and VR content is one that comes with built-in hype and maximum viewer attention.
Look how Youtube genius Casey Neistat creates a great piece of VR content with as much as a 360 camera and his endless creativity:
Not only will we be able to attend events in VR but also modify and enhance them, crossing over to the realm of VR. Here’s a small example:
The application of VR in education has an enormous potential that is only starting to develop, but we have high hopes for it. It is a powerful and democratic learning tool. From training and simulations, through virtual classrooms to experiential courses, VR is both enabling individuals to be present where they otherwise could not, and allowing students to gain a better understanding of subjects like geography, ecology, architecture, science, sociology, even philosophy, by experiencing rather than learning conceptually.
Teachers are taking initiatives to incorporate VR in their classroom with as little as a headset and hundreds of educational VR videos available for free. They take students on virtual field trips, engage in simulations and game-based learning, making the lesson fun, interactive and, as a result, highly memorable. Because of that, VR experiences are popping up everywhere learning is taking place, from museums, through online courses, employee training and military simulators.
If you would like to create VR learning experiences of your own, that dream is simpler then you might think. There are also affordable resources to help create your own VR educational experiences like ClassVR, which is an online platform that allows you to build lessons in VR using available assets or your own uploaded files.
5. Travel and Tourism
VR at its nature is a trippy touristic experience, sending you to new environments and allowing you to discover more. It is only natural that this industry has embraced VR in so many forms. Like hotels that offer their guests VR headsets with guided tours to remote destinations, unbound by the hotel’s actual location. On the other end, hotels show guests available rooms to choose from in VR, where they get a more accurate idea of it.
360/VR enables individuals to broaden their horizons even if they don’t have the means to take the real trips. It allows them to visit places around the planet most will never get to see in person, like the moon, and in the future, we will be able to visit sites that will be by then gone, underwater, demolished or other.
This is no novelty but a highly valuable and emotional experience yet to fully unveil itself. Understanding it is knowing what travel means to people. So if you're in this business, you will probably find yourself delving into VR/360 eventually, might as well start today and grab a seat at the forefront, and be ready when this platforms' popularity peaks.
There are many more fields about to get disrupted by VR like Healthcare, Psychology, Retail,
Marketing and advertising, manufacturing, Criminal investigation, etc, and we can’t wait to see what the future holds for us.
We hope this list will inspire you to take action and find new creative ways for 360/VR to benefit your business and industry. You can start right now and prepare your brand for the future. There are professional VR creators in most major cities who would love to pop by your office to demonstrate and advise you. We welcome you to contact us as well to consult and get suggestions relevant to you.
Join Us On This Journey
Please share your thoughts! Did you experience VR? Are you using VR in your business? Do you have any technical questions?
You can also connect with us on Facebook and help us build this community of VR lovers (that sounded kinda dirty, but you know what we mean...)
Thank you for reading!